A MOMENT IN HISTORY
A late evening in the early ’50s, A.R.Khan, the founder Chairman, then a small trader, stood surveying the rolls of scarf fabric that lay before him. A client had just cancelled a large order. When you consider that on the previous occasion, his entire order of glass juice-makers had arrived broken, any other man would have thought of cutting his losses. A.R.Khan however, made of sterner stuff; quietly converted all that material into ties, which he then went about selling. His enterprise was rewarded, as enterprise usually is, and he made enough money to give birth to fashionable apparel in India and the STYLE UNLIMITED brand.
61 years on, the passion hasn’t ebbed. Indeed, while most know it to be a large professionally run company, the team at STYLE UNLIMITED believes it is more a passion-driven company. Passion about clothing, about design, about perfectionism. They believe success just follows.
A.R.Sons has evolved into a leader in mens fine clothing and accessories. Today, the name represents an international symbol of modern style, and time-honored standards. creativity and dedication. STYLE UNLIMITED has pursued excellence in all its forms. A quality of life defined in tradition and innovation. The companys philosophy speaks to the forward-looking consumer who values the rich eloquence of the past.
The companys continuous embrace of the human touch and the power of the imagination have resulted in innovative fabrics that create cool effects. All in all, a new idea of the luxurious life, very sophisticated, pausing only for opportunity, or indulgence.
All STYLE UNLIMITED shirts are crafted with an almost invisible 21 stitches per inch. Each shirt is embellished with genuine mother-of-pearl buttons. Egyptian cotton is the queen of all cotton. Fibers of Egyptian cotton have an extra ordinary staple length and unique uniformity which is what makes them exceptional.Italian handmade silk ties and cufflinks studded with semi-precious stones, are the most sought after luxury accessories.
A.R.Sons has a long and intensive sartorial heritage, developing a keen sense of how fine tailoring works for men. Articulating a contemporary approach to design, by artfully marrying Super 140s and higher fabrics with modern styling in a line of ultra light weight Suits & Trousers Making men look good, and more importantly, making it seem easy to do so
We understand retail all right. In fact, we stake our reputation on it.
A.R.Sons has a COCO company owned & company operated model for its chain of 130 stores, besides selling its brands through organized retail chains and more than 1500 independent retailers. They present customers with the same rich contemporary look, tone, and feel across all locations in the country and internationally. Always in keeping with the DNA of STYLE UNLIMITED , an essential component in building the emotional connect with the brand. Where a customer can experience touch, feel, and be physically embraced by, the unique beauty and culture of the House of A.R.Sons.
A lot of passion goes into creating A.R.Sons products
As the movement to Luxury becomes Global, it influences all aspects of the lives of consumers. They look for luxury as a lifestyle, even in their leisure, seeking a more relaxed, yet luxurious lifestyle. Soft two ply fabrics, lightly puckered collars, cuffs and button plackets, coupled with removable collar bones, make these shirts a sheer luxury to wear. In the year of launch, Business Standard ranked Z3 Relaxed Luxury in a list of Most Successful Brand Launches beating the launch of the Apple Iphone.
Todays affluent consumer is getting younger than ever. Cultivating and forming deep relationships with the next generation of consumers is ever more important. Once the younger consumer has been inculcated into the ecosystem of fine products, they will never settle for anything that does not match up to their expectations. The younger brand STYLE UNLIMITED was launched to start relationships with these consumers now, growing them into the House of A.R.Sons.